The Publicist provides unique solutions for our clients’ mission-critical communications needs. Our team conceives, designs and implements communications, branding and marketing solutions across all communications channels to help our clients reach their strategic goals. Through tailored complementary print, digital and event management services, we surround target audiences with a compelling story to achieve meaningful results.
We provide complete solutions, from concept to execution, for the branding and positioning of our clients’ products and services. We not only produce reports and collateral for the entire spectrum of official events but also manage events on behalf of our clients. We also specialize in scripting and producing different kind of audio-video messages for our clients in support of their strategic positioning.
The Publicist helps the management teams translate vision and strategy into a tangible corporate brand and convey the company’s mission in a way that inspires stakeholder support. We work with our clients on all aspects of brand strategy, creating unique, impactful platforms that deliver accelerated brand awareness and loyalty at different levels. From discovery to concept and creation, our network specializes in creating compelling brand identities for companies of all kinds. Our specific services under this category include:
- Brand rollout campaigns
- Branding/rebranding strategy and positioning
- Development of branding and brand management guidelines
- Corporate identity creation
- Corporate reports, such as annual reports, Corporate sustainability reports, corporate social responsibility reports, brochures and other branding materials
The marketing experts at the Publicist deploy a wide variety of solutions to advance our clients’ communications objectives by optimizing content, design and functionality for maximum impact. We offer the following type of marketing engagements to our clients:
- Strategic marketing materials (print and digital) and marketing/product websites
- Advertising and paid media solutions (print, broadcast and digital media)
- Digital outdoor signage and hoardings
- Online display advertising and search engine marketing
- Wireless/mobile and e-mail advertising
- Integration of communications and marketing plans
The Publicist integrates the traditional and digital media outreach strategies to maximize the impact and range of financial and corporate narratives for its clients. Through a mix of earned, paid, corporate and social media, the Publicist ensures that our clients’ messages adequately influence their key stakeholders, protect and build reputations, and improve the visibility of the company and its leaders. The Publicist has cordial relationships with a broad set of media partners, and can secure the best opportunities for our clients at the most reasonable cost. We also help the media and other key stakeholders recognize our clients as leaders in their business sectors. Further, we also help CEOs, management team members and board members in creating tailored communications strategies that marry with market opportunities for their business. Following are the key strengths of our team with respect to media relations services:
- Media Relations and media partnerships
- Social Media Communication
- Drafting of communications materials such as press releases and press notes
- Train primary spokespersons and executives to handle interactions with the media and other important audiences
As the expectation for communication between the corporate and financial communities evolves and expands, The Publicist helps companies understand how, when and why key financial audiences connect with corporations. We then develop creative, digital and social solutions to meet those needs. In this way, the Publicist turns clients’ financial results into potent investor updates that showcase key initiatives and offer progress updates. Through an appropriate and balanced mix of traditional and online media, we ensure our clients’ messages influence investors, support valuations, and improve the visibility of company decisions and actions. The unique services of the Publicist under this category include the following:
- IPO & Capital-Raising Communications
- Shareholder Communication
- Executive and Board Communication
- Organization of analyst/investor days’
- Investor relations
As businesses adapt to new economic realities and a more competitive global environment, government policy is increasingly playing a defining role. Navigating the intersection of markets, governments, policy, politics and public opinion is an increasingly challenging and important role for management teams and boards of directors. The Publicist helps organizations set strategies to engage with public policy stakeholders in compelling and effective ways. No other organization combines our experience in public affairs and government relations with such deep knowledge of capital markets, economic analysis and marketing management. We provide the following types of services under our public affairs assignments:
- Business Diplomacy
- Government Relations
- Trade and Investment Promotion
- Full management of communications for the non-governmental organizations, think tank and activist groups
We are one-stop shop for planning and hosting events for our clients
Specific services:
- Event Planning such as budgeting, scheduling, site selection, acquiring necessary permissions, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans
- Event production and execution such as hosting and performing as master of ceremonies
- Experience in hosting corporate presentations, ceremonies, parties, conferences, training programs, excursions, and conventions etc.
We help clients manage public perceptions of their position and performance through integrated advocacy & strategic communications campaigns that build dialogue between clients, policy-makers and the broader society. Through a suite of services, including message development, reputation management, relationship building and thought leadership platforms, we work with top decision makers to communicate their vision, knowledge and abilities and ensure that they become a respected voice in public policy discussions. Our experts also help in creating and running communications campaigns that build consumer support for their overall corporate mission. In this way, our engagement enables our clients to secure tangible returns by managing reputation and stakeholder perceptions and grow their business. Our communications expertise helps clients to develop a differentiated business narrative through a variety of media, including business and trade media, speech writing and speaking opportunities, including the organization of industry events and conferences and thought leadership campaigns. In this category, the Publicist manages the following types of activities on behalf of their clients:
- Build support and visibility for management positions
- Public affairs campaigns
- Lobbying/Advocacy campaigns
- Grass-roots advertising
- Engaging allies and fans through innovation social media campaigns